ANEC – the European consumer voice in standardisation, defends consumer interests in the process of standardisation and certification.
European consumers are now living in a digital age. During the last decade the internet has revolutionised the way that consumers interact with businesses, and with one another. An increasing number of transactions are made online and the ability to conduct independent research, and share information and experiences, has shifted the balance of power between retailers and their customers, giving the latter more choice and control than ever before. …(Keyfact & Studie)
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